About 1AM Consulting.
Est. 2023
As small as it gets. Serious work.
↘ Who we are
1AM Consulting is an independent strategy and design consultancy based in Port Stephens. We work with founders and operators on the decisions that shape the next chapter.
Booking projects — Q4 2026
↘ The story
Built on the belief that good work needs fewer cooks.
1AM Consulting was founded in 2023 by a solo marketing practitioner who'd spent enough time inside large agencies and clients to know what slows good work down: Hierarchies that separate thinking from doing. Decks that replace decisions. Juniors running jobs, seniors stuck in meetings.
We built the opposite. A practitioner that works across strategy, paid promotion, digital, and measurement — not because we’re trying to land retainers, but because good work in one area tends to require clarity in the others.
Three years in, we still work with a small roster of clients at any given time. We intend to keep it that way.
How we think
Four principles
01 — Clarity over coverage
We'd rather give you one sharp answer than twenty hedged ones. If we don't know something, we say so.
02 — Senior on every brief
It’s me on every brief — no handoffs to junior staff, no account managers running interference. When a project calls for more hands, I bring in trusted specialists I’ve worked with for years, not a rotating cast of strangers.
03 — We make things
Strategy that ends in a deck is half-finished. We stay until something ships — a site, an identity, a positioning, a price.
04 — Fewer clients, better work
We cap engagements deliberately. The work we take on gets our full attention. No context-switching, no coast mode.
↘ Who’s behind it
One practitioner. Fifteen years of proof.
Alex Miles
Founder, Marketing Lead
Fifteen years in marketing, including leading channel strategy at Visit Victoria and campaigns behind an Effie Grand Prix win and $8.5M in state government backing. When Click for Vic needed to move fast, I chose to partner with marketplaces that already existed rather than build one from scratch — the kind of call fifteen years buys you the judgment to make. I bring that same instinct directly to your business.
Recognition
Effie Grand Prix — #AskGudmundur, Inspired by Iceland
Mumbrella Publish Awards & AMI Awards — Click for Vic, Visit Victoria
Qantas Tourism Awards — Stay Close, Go Further, Visit Victoria
↘ What I bring
Hard skills, proven in the field.
Industries
Alcoholic Beverages · Tourism · Medical & Allied Health · FMCG · Retail · B2B
↘ Career highlights
Inspired by Iceland
Iceland's #AskGudmundur campaign
EFFIE GRAND PRIX WINNER
Click For Vic
Victoria's tourism pivot
SALES UP WHEN VISITATION DOWN
Stay Close, Go Further
A rotating regional campaign
Victorians choosing Victoria
Also worked on
Havas London (Chivas Regal, The Venture) · Clemenger BBDO (CUB/SABMiller, NAB, Bonds) · Naked Communications UK (Mars Petcare — #1 Brand Facebook page in the UK) · 2XU (Global Social & Content Lead)