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Practice
Strategy
Where to play, how to win, what to ignore. We work with founders and operators to sharpen the thinking that drives every subsequent decision.
Booking — Q3 2026
↘ What's included
01
Positioning & narrative
What you are, who it's for, and why it matters.
02
Market analysis
Competitor framing, and white space identification.
03
Roadmap design
Sequencing the decisions that matter.
04
Board & investor prep
Narrative, materials, and rehearsal.
How it works
A typical engagement
Week 1–2
Discovery
Stakeholder interviews, competitive review, existing materials audit. We come in fast and ask the questions nobody internal has thought to ask.
Week 3–4
Synthesis
We disappear with the inputs and come back with a point of view. A recommendation with a rationale you can pressure-test.
Week 5–6
Refinement
Two rounds. We refine with the founding team, pressure-test with the board, and land on a final version everyone can commit to.